Systems thinker at heart, architect of growth, strategist for scale.
I design products and strategies that grow. My work lives at the intersection of product strategy, discovery, and growth, helping ideas turn into scalable solutions.
Product Strategy & Discovery
Defining what to build, for whom, and why it matters through systematic discovery
Growth Systems & Loops
Creating compounding mechanisms for acquisition, retention, and viral expansion
Gamification & Behavioral Design
Building experiences that drive intrinsic motivation and lasting habit formation
Monetization & Pricing Models
Aligning revenue with user value for sustainable, scalable business growth
Scaling Playbooks
Turning early wins into repeatable, global expansion strategies that work
Product Design & UX Thinking
Translating user insights into intuitive, impactful interfaces that convert
Discovery & Strategy
Systematic approaches to understanding what users need and will pay for
Growth & Scaling
Building loops and systems that compound growth over time
Product & Experience
Creating interfaces and experiences that users love and share
Topics I Master
Interactive insights across strategy, growth, and human performance
Monetization Strategy
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Revenue models that align with user behavior patterns and create sustainable growth loops.
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Product Market Fit
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Finding the intersection of user need and market demand through systematic validation.
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Gamification Psychology
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Psychology-driven engagement that creates habit loops and intrinsic motivation.
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Scaling & Market Expansion
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Growth strategies that maintain quality while increasing reach across global markets.
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Growth Loops
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Self-reinforcing systems that compound user acquisition and create viral expansion.
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Product Discovery
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Systematic approaches to uncovering what users actually need and will pay for.
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Frameworks & Ideas
Visual playgrounds for strategic thinking and systematic growth
GTM as Cult-to-Mainstream
How Breaking Bad nailed product-market fit before scaling to global phenomenon
Distribution Architecture System
The biggest misconception: GTM isn't a campaign—it's a systematic approach
Threads Distribution Strategy
How Threads plugged into existing distribution instead of building from scratch
Context-Engineered GTM
Same goal, different constraints: How ChatGPT, TikTok, and Threads reached scale
Distribution as Product
Threads proved distribution can be the primary product differentiator
Shortform Content Goldmine
Understanding the $40B+ global AVOD and shortform video market opportunity
Lab Journal
Strategic insights blended with fitness metaphors for creative thinking
The Product-Market Fit Validation Framework
Finding PMF isn't about surveys or metrics. It's about systematic discovery of what users actually need and will pay for.
Gamification Psychology: Beyond Points and Badges
Real gamification taps into intrinsic motivation. Here's how to design engagement systems that create lasting habits.
Growth Loops: The Compound Interest of User Acquisition
The best products don't just acquire users—they turn users into acquisition channels. Here's how to architect viral growth.
Let's Build Something Epic
Ready to transform your growth strategy? Let's discuss how we can accelerate your success.
Direct Contact
Response Time
I typically respond within 24 hours. For urgent matters, please mention it in your message.
What to Expect
- Detailed response within 24 hours
- Strategic insights tailored to your context
- Clear next steps and recommendations